New Medically Focused Optometric Brand Poised for Additional Growth in 2022

February 15, 2022

Dr. Christopher J. Kuc

Blue Bell, PA – Medical Optometry America (MOA), the first national Optometric brand focused exclusively on primary medical eye care, recently announced its next practice location will open in March 2022 at 3475 West Chester Pike in Newtown Square, PA.

One of the leading Optometrists in southeastern Pennsylvania, Dr. Christopher J. Kuc, FAAO, will serve as Medical Director for MOA-Newtown Square.

MOA aims to help Americans preserve the beauty of sight by expanding access to high-quality medical eye care as the demand for those services continues to increase. MOA’s first practice location opened in early 2021 in York County, PA. Additional MOA practices are set to open later this year throughout the mid-Atlantic region with national expansion planned for the future including new MOA offices built through innovative partnerships with existing practices.

“We are excited to bring this new concept in medical eye care to the suburban Philadelphia market and delighted to announce the addition of Dr. Kuc to lead MOA-Newtown Square,” said MOA CEO Ken Krieg. “At MOA, we’re committed to consistently delivering the highest level of non-surgical, medical eye care. Our roster of world-class Medical Optometrists have decades of experience and are fully equipped with a comprehensive suite of advanced diagnostic and therapeutic technology, enabling them to provide exceptional care.”

The success of MOA’s first location under the leadership of Dr. Leslie O’Dell, FAAO has shown how a medically focused Optometry practice provides value to patients and is a key part of a healthcare ecosystem. Family doctors and specialists, urgent care centers and hospital emergency departments, and other Optometry practices appreciate and rely on the high-level of specialized medical eye care MOA provides.

“The need for non-surgical medical eye care is accelerating and yet most patients, their primary care physicians, and other health professionals, are not fully aware they can reliably access this high level of care from a highly-qualified medical Optometrist,” said Jim Thimons, OD FAAO, MOA’s Chief Medical Officer. “This trend has created a market void and MOA is well-positioned to serve those patient needs.”

Advanced Technology, Emergency Care, and Clinical Research Set MOA Apart

All MOA practice locations offer a full suite of state-of-the-art technology for the diagnosis and treatment of all medical eye conditions, ranging from common complaints to rare conditions that require highly specialized care. MOA’s significant investment in diagnostic and therapeutic equipment is consistent with its commitment to elevate the eye care continuum and offer world-class care in local communities. 

Each practice location also provides 24/7 on-call availability for emergency eye care treatment in person or via telehealth.

MOA has also become an emerging resource for pharmaceutical and medical device companies seeking partners for FDA and other Phase III and Phase IV clinical trials. In its first year, MOA-Shrewsbury successfully completed three clinical trials with more planned for the coming months.

Leading Medical Optometrist Heads Newtown Square Location
Dr. Kuc brings more than two decades of medical eye care experience to his role of Medical Director for MOA – Newtown Square. He specializes in the management of ocular disease including glaucoma, dry eye, diabetic eye disease, and age-related macular degeneration. He graduated from Salus University (formerly Pennsylvania College of Optometry) and received three years of additional medical training from the world-renowned Ophthalmology team at Virginia Eye Consultants. He is a fellow in the American Academy of Optometry and a Diplomate of the American Board of Optometry. Dr. Kuc is also the President of the Chester-Delaware Optometric Society and serves on the Pennsylvania Optometric Association Board of Trustees.

“My passion for medical eye care has continued to grow throughout my career in Optometry,” said Dr. Kuc. “I am grateful for the opportunity to join MOA to leverage the leading-edge resources they provide their doctors, which will allow me to offer outstanding medical eye care for patients throughout southeastern Pennsylvania.”

New Model Based on Best Practices
MOA has created, trademarked, and copywritten an industry-leading set of best practices covering a wide range of non-surgical eye health conditions aimed at transforming total eye health. These guidelines represent the best of academic research and clinical practices and were developed via a collaborative effort between MOA’s Advisory Board, which is comprised of both Optometrists and Ophthalmologists, along with MOA’s Chief Medical Officer.

MOA best practices include standards for identifying, diagnosing, and treating medical eye diseases and conditions including, but not limited to:

  • Dry Eye Disease
  • Glaucoma
  • Diabetic Eye Care
  • Macular Degeneration
  • Emergency Eye Care

MOA’s launch and expansion comes at a time of tremendous transformation in the Optometry profession in response to the increasing eye care needs of the aging population and a growing number of non-traditional competitors, including online retailers selling glasses and contact lenses.

About Medical Optometry America
Medical Optometry America (MOA) was launched to transform the delivery of care for total ocular health by expanding access to high-quality medical eye care. MOA’s exceptional team of Medical Optometrists bring years of experience and residency training in the field of medical eye care to consistently provide the highest level of patient care. Supported by the advanced technology available at MOA Diagnostic and Therapeutic Centers and the MOA Clinical Best Practices, they are committed to delivering exceptional patient outcomes and enhancing the overall delivery of care in their local healthcare networks. Visit to learn more.